The term telemedicine was coined when an Australian doctor used a two-way radio to transmit a medical advertisement in 1900. However, the meaning of the term has evolved drastically over time. Telemedicine refers to providing virtual remote healthcare with the healthcare service provider and the patient in different physical locations.

Today, the communication tools used in telemedicine are smaller, more advanced, and far more effective than the tools that were used when telemedicine first originated.

Initially, telemedicine technologies were meant to provide medical services to those who lived in regions that did not have a hospital. However, for people living in developed and developing countries, these technologies were a matter of convenience rather than necessity. In the wake of the recent COVID-19 virus outbreak, things changed significantly.

Global telemedicine market size

The World Health Organization (WHO) characterized COVID-19 as a pandemic. Governments all around the world initiated nationwide lockdowns to prevent the spread of the virus. In times such as this, people were restricted from leaving their homes. If people required any healthcare service, the only option they had was to use a telehealth app.

These apps allowed them to consult with a medical professional from the comfort of their homes. In such dire times, telemedicine apps once again became a necessity. Analysts predicted that the telemedicine industry would grow significantly in the coming years. Nevertheless, the transition from traditional healthcare solutions to telehealth will not be easy. There are many barriers to telehealth implementation that will slow down the rate of adoption of telehealth solutions.

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COVID-19 and the Acceleration of Healthcare Disruption

The COVID-19 pandemic has significantly impacted the healthcare industry, acting as a catalyst for innovation across various sectors. This disruption has been particularly evident in the following areas:

Drug Discovery: The urgent need for treatments and cures for COVID-19 has led to a faster pace of drug development. New technologies and research methods are being explored to expedite the discovery and approval process for life-saving medications.

Remote/Telehealth: Social distancing measures and limitations on in-person interactions during the pandemic fueled the widespread adoption of telemedicine. This technology allows for virtual consultations between patients and healthcare providers, offering a convenient and safe alternative to traditional office visits.

Accelerated Vaccine Development: The rapid development of COVID-19 vaccines is a testament to the advancements made in vaccine research. Streamlined processes and international collaboration have played a crucial role in bringing these vaccines to market in record time.

Elective Location-Based Patient Care: The pandemic forced a reevaluation of elective surgeries and procedures. Telehealth consultations and remote monitoring technologies have facilitated a shift towards providing some elective care outside of traditional hospital settings.

Most Common Barriers to Telemedicine

1. Barriers Faced by Physicians

Several barriers to telemedicine for physicians may include patients’ difficulty using technology, limited internet access and speed, the appropriateness of telemedicine for practice, the ease of using telemedicine platforms, and reimbursement challenges. They may also be reluctant to use telemedicine due to concerns about maintaining a doctor-patient relationship, diagnosing and treating patients with a physical examination, and providing high-quality care remotely.

2. Barriers Faced by Patients

Patients have various barriers to telemedicine, such as lack of access to technology, cost-related obstacles, privacy and security concerns, and a lack of awareness and training on using technology effortlessly. Some patients may also be hesitant to use telehealth because they struggle to trust and adopt telemedicine compared to in-person visits, are paranoid about the quality of care they receive remotely, and require frequent visits for chronic conditions.

By addressing these barriers to telemedicine use, we can make telemedicine more accessible and affordable for everyone.

For physicians, perceived barriers to telemedicine also vary depending on whether they practice in an urban, suburban, or rural area. Physicians in urban and suburban practices are most concerned about malpractice liability, reflecting the overall trend; in contrast, physicians in rural practices feel that technical problems with telemedicine technology are a greater obstacle.

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3. Barriers Faced by Rural Areas
Most common barriers to telehealth

🔹 Poor Internet Connectivity

A high-speed and reliable internet connection is considered a prerequisite to running most telemedicine applications. However, internet coverage is still not widely available in developing countries, particularly in rural and remote areas. Therefore, the lack of reliable and high-wideband internet poses a barrier to our smooth transition into telemedicine services.

🔹 Organization Structure

The biggest barrier to the development and implementation of telemedicine services is the lack of a formal organizational structure. The lack of collaboration between stakeholders and the unpreparedness of the healthcare industry to adopt digital technologies result in the absence of a formal organizational structure. These barriers are the most significant bottlenecks in the development of telemedicine.

🔹 Margin

Currently, the cost of customer acquisition is one of the biggest challenges to telemedicine. Though the market for telemedicine is growing, healthcare service providers are concerned that due to the lowered consultation and treatment costs of telemedicine apps, they will not be able to make any profits. Some healthcare service providers believe that market forces will not allow them to compete in the telehealth industry. As a result, they will incur losses.

🔹 Utilization

Another barrier to telehealth is the purpose for which patients use telehealth services. Most patients who use telehealth solutions only use them for headaches, sore throats, earaches, and running noses. While it is more convenient for these patients to use telemedicine apps, the industry as a whole will not change unless telemedicine replaces patient visits regarding more severe issues.

This transformation is happening, but at a slow pace. Over the course of the decade, we can expect to see monumental changes in the healthcare industry.

🔹 Misdiagnoses

This is the barrier to telehealth that patients are most concerned about. Sometimes, the virtual doctor app may not be able to diagnose the patient’s symptoms adequately. This may lead to unnecessary prescriptions and drive up costs.

Overcoming Post-COVID Barriers to Telemedicine

Overcoming Post-COVID Barriers to Telemedicine

The COVID-19 pandemic has led to a tremendous increase in the use of telemedicine, which has transformed the healthcare sector. Nonetheless, despite its widespread acceptance, several obstacles have impeded its smooth integration into regular healthcare practices.

As we have moved into the post-pandemic period, it is essential to address these barriers to realize the full potential of telemedicine in providing accessible and efficient healthcare services.

1. Overcoming Connectivity Challenges

Ensuring Access to Stable Internet: By partnering with internet service providers and governmental bodies, stable connectivity can be achieved in rural regions, allowing patients to access telemedicine services uninterrupted.

Developing Mobile-Optimized Platforms: In order to improve accessibility for patients using smartphones or low-bandwidth connections, telemedicine platforms should be designed to support a variety of devices and internet speeds.

2. Enhancing Patient-physician Interaction

Improving User-Friendly Interfaces: Simplifying the user interfaces of telemedicine platforms can encourage smooth patient-physician communication and foster a more favorable virtual healthcare environment.

Encouraging Adequate Training: Training healthcare professionals on how to use telemedicine tools and communication techniques effectively can improve patient engagement and satisfaction during virtual consultations.

3. Ensuring Data Security and Privacy

Implementing Strong Encryption Protocols: Using advanced encryption techniques and secure data transmission protocols can protect patients’ sensitive information while also increasing trust in the telemedicine ecosystem and alleviating concerns about data breaches.

Complying with Stringent Regulatory Standards: To ensure data security and patient confidentiality, telemedicine practices must be aligned with existing healthcare regulations and privacy laws, fostering a secure and compliant telemedicine environment.

4. Addressing Legal and Regulatory Challenges

Advocating for Telemedicine Policy Reforms: Working with policymakers and healthcare stakeholders to advocate for flexible telemedicine regulations and policies can help integrate telemedicine into routine healthcare practices, removing legal barriers and promoting widespread adoption.

Clarifying Reimbursement Policies: Collaborating with insurance providers and healthcare organizations to develop transparent reimbursement policies for telemedicine services can encourage healthcare professionals to embrace virtual care while also ensuring equitable compensation and promoting long-term sustainability.

5. Promoting Trust, Patient Adoption and Training

Cultivating Patient Education Initiatives: Launching educational campaigns to raise awareness about the benefits and reliability of telemedicine can help reduce patient concerns, foster trust, and encourage wider adoption of virtual healthcare services.

Enhancing Transparent Communication: Creating clear communication channels between healthcare providers and patients regarding telemedicine procedures, data handling practices, and privacy measures can encourage transparency, building patient confidence in the effectiveness and safety of telemedicine.

Telemedicine solutions have already become a recognized and valued segment of the healthcare industry. In the future, telehealth solutions could be adopted significantly faster, driven by their inclusion as a covered benefit within comprehensive health plans. But if you invest in it right now, you will undoubtedly see long-term clinical and financial returns.

Frequently Asked Questions

How did COVID 19 impact telemedicine?

It was COVID-19 that made telemedicine a hot topic because it accelerated its adoption and highlighted its many benefits. Telemedicine was largely underused before the pandemic due to the reluctance of patients and healthcare professionals to use it. However, the need to reduce face-to-face interaction during the pandemic sparked a surge in telemedicine use, with visits increasing by over 3,000% in some instances. The pandemic prompted policy changes that increased the affordability and accessibility of telemedicine. State provider regulations were issued, and Medicare and private insurers expanded their coverage. As a result, telemedicine will play a larger role in providing affordable, convenient, and safe care for a variety of conditions.

How can we improve access to technology for telemedicine?

We can improve access to telemedicine technology by providing patients with the necessary devices and internet access. This can be accomplished through public libraries, community centers, and other organizations.

How can we address privacy and security concerns about telemedicine?

By ensuring that telemedicine platforms are safe and HIPAA-compliant, we can allay privacy and security worries about telemedicine. In order to use telemedicine safely and securely, we can also instruct patients on how to do so.

Meet the Author
Manisha Khadge
Manisha Khadge, CMO Mindbowser

Manisha Khadge, recognized as one of Asia’s 100 power leaders, brings to the table nearly two decades of experience in the IT products and services sector. She’s skilled at boosting healthcare software sales worldwide, creating effective strategies that increase brand recognition and generate substantial revenue growth.

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