So, what is telemedicine? Let us start right from the first use of the term. The term telemedicine was coined in 1900 when an Australian doctor used a two-way radio to transmit a medical advertisement. But the meaning of the term has evolved over time.
Today, telemedicine refers to the use of modern communication tools for the delivery of remote healthcare services. Today, the communication tools used in telemedicine are smaller, more advanced, and far more effective than the tools that were used when telemedicine first originated.
Initially, telemedicine technologies were to provide medical services to those people who lived in regions that did not have a hospital. But today, for people living in developed and developing countries, these technologies are a matter of convenience, rather than a necessity. However, in the wake of the recent COVID-19 virus outbreak, things have changed significantly.
The World Health Organization (WHO) has characterized COVID-19 as a pandemic. Governments all around the world have initiated nationwide lockdowns to prevent the spread of the virus. In times such as this, people are restricted from leaving their homes.
If people require any healthcare service, the only option they have is to use a telehealth app. These apps allow them to consult with a medical professional from the comfort of their homes. In such dire times, telemedicine apps have once again become a necessity. Analysts predict that the telemedicine industry will grow significantly in the coming years.
Steps to Develop a Telemedicine Platform
Idea Evaluation
To create a successful application, specific criteria must be met first. The app should be useful, it should meet demand, and the developers must be well-informed about the customer’s needs. Only after evaluating your idea, can you understand the market conditions and the functionality of your app.
If your idea is viable, you must be able to answer why you want to develop a telemedicine app. If you are able to do this, then you are ready to move on to the next stage of development.
Business Analysis
In this stage, you must determine the demand for the app and identify the characteristics and needs of your buyer. This will allow you to define your target audience. If your target audience has any problems related to your field, your product must be able to solve them.
The better your understanding of your customer, the better you will be able to promote your app after its launch. This stage forms the basis of your business strategy.
Market Research
Now, you must identify the market leaders in your field. These market leaders are the ones you will be directly competing with once your app is launched. Therefore, it is crucial to research their strengths, weaknesses, user reviews, and ratings.
By doing so, you will be able to gauge the ability of your app to compete with them. In this stage, you must pay close attention to your competitor’s services, their prices, and the platforms that they have used.
Unique Features
If your app has some features that your competitors do not have, it will help your app to stand out from the crowd. You can include features such as a high-quality chat that lets doctors and patients communicate seamlessly and efficiently. You could also include information about the consulting doctors.
If the patients know who they are consulting with, it is easier for them to establish trust with them. Your app could even show a doctor’s ratings and reviews from previous patients to the current patient. If you allow doctors to see the patient’s electronic health record, it will be much easier for them to diagnose patients.
Choose a Marketing Channel
This stage is crucial, but it is only used after the development process is completed. In this stage, you need to identify which social network is used most by your target audience. This will help you to maximize your profit by promoting your app on channels where your target audience is concentrated. Here are the top 10 telehealth marketing strategies that can drive growth for your telehealth platform.
Related Read: Telemedicine App Development – A Complete Guide
Free eBook on Telemedicine Platform Development
Years of research compiled into a comprehensive eBook documenting the most efficient path to developing a new digital health solution, including key features, cost of development, best practices to comply with HIPAA norms, and resources to accelerate and achieve digital health adoption.
The Cost of Telemedicine Software Development
The sooner you understand the cost of developing the telemedicine platform, the sooner you will be able to allocate budgets for the promotion and distribution of the app. The cost of telemedicine app development depends on a variety of factors such as its features, development approach, and development service provider.
The cost of telemedicine app development depends on a variety of factors such as its features, development approach, and development service provider. The most basic app includes a patient app, a virtual doctor apps, and an admin panel for a single platform. This version will cost you around $50,000. The costs are high due to the compliance and secure architecture to build a telemedicine app.
If you choose to develop a feature-rich telemedicine solution that has more functionality and complexity, your development costs can go around 150-200K USD. The average time taken for the development of a telemedicine app can vary between 3 to 8 months.
Telemedicine app development is no easy task. There are several features that you must incorporate into your app for it to function efficiently. Since telemedicine apps have a direct influence on people’s health, a great deal of responsibility is associated with telemedicine app development. Some of the features that a telemedicine app must include are video-calling, voice-calling, chat, and real-time consultation
If you choose the right app development service provider, you can even develop a feature-rich app at a significantly lower cost.
At Mindbowser, we are experts in building telemedicine apps. With domain experts available and expert knowledge of the subject, Mindbowser makes sure that you get quality solutions at the right price.
- What are the essential features needed to develop a telemedicine app?
To ensure a reliable and user-centric telemedicine experience, user-friendly interfaces, robust data security measures, and HIPAA compliance are essential. Essential features include secure video conferencing for virtual consultations, secure messaging for patient-provider communication, integration of the electronic health record to access patient data, and online prescription and appointment management.
- What software do I need for telehealth?
Secure telemedicine platforms or applications with messaging for virtual consultations are necessary software for efficient telehealth. Systems for managing and storing electronic health record (EHR) data are essential for effective patient management. Also, ensuring smooth financial transactions is the integration of dependable billing and payment processing software. Implementing robust cybersecurity software to safeguard patient information from potential breaches is also crucial.
- What are the benefits and challenges of telemedicine app development?
Telemedicine apps offer the benefits of remote patient care, improved patient engagement, and cost savings for healthcare providers and patients. However, challenges include ensuring data security and privacy, maintaining HIPAA compliance, and integrating with existing healthcare systems and EHRs.
- What are the costs involved in telemedicine app development?
The costs of telemedicine app development vary depending on the platform, tools, frameworks, programming languages, and software employed. It is essential to budget for ongoing maintenance and updates to keep the app relevant and functional.
Pravin Uttarwar , CTO Mindbowser
Pravin has 16+ years of experience in the tech industry. A high-energy individual who loves to use out-of-the-box thinking to solve problems. He not only brings technical expertise to the table but also wears an entrepreneurial hat – benefiting any project with cost savings and adding more value to business strategy.
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